Mohit lalvani –¬†MD & Founder

Mohit Lalvani is a serial entrepreneur and his ventures are focused on solving problems in the beauty & personal care industry. More than two decades ago, he founded India’s first value added beauty care specialities distribution business, which he successfully sold to an American MNC in 2015. 

Mohit brings nearly two decades of experience in sourcing ingredients from the best in class global manufacturers and creating formulations that exactly meet market needs. His clientele included Marico, ITC Limited, Emami, Himalaya, Park Avenue, Patanjali, Glenmark, Cipla, Reckitt Benckiser, Dabur, Sun Pharma.

Mohit and his wife Mumtaz often like to unwind with some malts and wine, which they collect from across the world. They have 8 children – a son and a daughter, Zack and five cats.


Japan Vyas –¬†Investor

Japan Vyas, the co-founder and Managing Partner of Sixth Sense Ventures is a marquee early stage investor. Previously, Japan set up the alternative investment practice of IDFC Investment Advisors, raising and managing Rs. 850 crore across two funds. He was an early investor in Paytm and RBL Bank through his funds. He is an active seed investor with a portfolio spread primarily across technology and social impact space. His other investments include Dimension NXG, Khadder, Happy Roots, InVideo, Remitr, Eva Bot etc. 


Leena Mukhi –¬†Director Beauty & Personal Care

Leena is an entrepreneur at heart and has been running ventures focused on beauty, fashion and lifestyle for over two decades now. With a deep understanding of beauty industry, it’s only natural for her to head the product development at Em&Em

She and her husband Naren, a garment exporter, have three children – two daughters and a dog. Her hobbies include dancing, reading and networking.


Mitu Paul –¬†Head of Sales and Marketing

Mitu, our Sales Head has 15+ years of Sales experience working with brands such as Jet airways, Marriott International, Leela Group and The Park Hotels. Mitu is a MBA from The Symbiosis Institute in Pune. She is an avid traveler and a destination expert.

She and her husband Rohan, an educationist in hotel industry, have one child. She is an avid traveller and a Destination Expert.